August MTD ยท As of EOD Monday, August 3, 2026Prepared for COO ยท Source: Zendesk Explore ยท Auto-generated daily
โœ“ Zendesk Explore ยท August 1โ€“3, 2026 MTD ยท Refreshed at EOD Monday August 3
๐Ÿ† Highlights
๐Ÿ› ๏ธ
Coming soon: a future upgrade to this report will add a daily chat abandon rate metric, tracking customers who leave a chat before an agent responds. Not yet available in the current data exports โ€” will be added once the source is confirmed.
August MTD Snapshot โ€” EOD Monday, August 3, 2026
All metrics month-to-date ยท CSAT/Response Rate under corrected survey-eligible formula ยท WE20260726 the last completed week within July
CSAT Score (MTD)
93.2%
41 good / 3 bad ratings ยท FY27 Target โ‰ฅ93%
Clearing FY27 target from day one
Good Ratings
41
93% of all rated tickets
Strong
Bad Ratings
3
7% of all rated tickets
Monitor
Satisfaction Rated
12.6%
August MTD ยท FY27 Target โ‰ฅ12%
Clearing FY27 target
Bad โ†’ Good Recoveries
0
Converted this month
Track weekly
First Reply (Median)
20 min
51% replied within 1 hr
Fast
First Resolution
0.5 hrs
~30 min median
Strong
Full Resolution
1.3 hrs
~78 min median ยท early-month, small sample
Watch
Group Reassignments
1.1
Average per ticket
Efficient routing
Agent Reassignments
1.2
Average per ticket
Efficient routing
Tickets Created
824
August MTD (1โ€“3 Aug)
3 Aug (420) already the busiest day so far
Tickets Solved
837
August MTD (1โ€“3 Aug) ยท Zendesk widget
All agent solves, regardless of when the ticket was created
Solve Rate
81.1%
August MTD (1โ€“3 Aug) ยท FY27 Target โ‰ฅ98%
Expected to rise as the month builds
EOD Backlog (Aug 3)
128
New ~25 ยท Open ~68 ยท On-Hold ~35 (approx.)
โ‰ค130 on all 3 days of August so far
30-Day Peak
198
5 July โ€” well below June/July's earlier peaks
โ†“ 35% since peak
30-Day Low
97
31 July โ€” lowest point on file
Trough
30-Day Avg (to Aug 3)
137
Avg daily backlog, trailing 30 days
Stable range
โœ… What delivered well this cycle
  • August has held backlog at โ‰ค130 on all 3 days so far โ€” 111, 120, then 128, a controlled start heading off the back of July's 97-ticket close
  • CSAT opened at 93.2% MTD (41 good / 3 bad) โ€” already clearing the โ‰ฅ93% FY2027 soft target in the first few days
  • First reply median holding at 20 minutes โ€” matching July's fastest cycles right from day one
  • 3 August absorbed the month's busiest day yet (420 tickets created) without backlog blowing out
๐Ÿ”ต Watching heading into the rest of August
  • Reopen rate is trending upward day-on-day (10.7% โ†’ 13.5% โ†’ 16.8%) โ€” still well under target but worth tracking as volume builds
  • Full resolution (1.3 hrs) and reassignment counts (1.1/1.2) opened higher than July's typical range โ€” likely early-month noise on a small sample, will re-check once volume normalises
  • Solve Rate (81.1%) is expected to climb through the month as more of this month's created tickets get solved โ€” not comparable to July's 99.4% EOM close yet
  • A/B testing for channel groups started this week โ€” CX team sharing findings bi-weekly, see the Action Log for details
  • An AusPost Express shipping trial has been running since 10 July without prior notice to the CS team โ€” Ops will share an impact report once AusPost provides complete details
  • First Reply SLA and Full Resolution SLA (2 of the 6 FY2027 KPIs) aren't yet trackable with our current data exports โ€” will be adding before end of week
Trailing 30-Day Backlog Trend Daily total ยท New + Open + On Hold
Peak: 198 on 5 July (New ~15 ยท Open ~118 ยท On-Hold ~65) โ€” 4 July's 206 has now rolled out of the 30-day window. EOD 3 August: 128 (New ~25 ยท Open ~68 ยท On-Hold ~35) โ€” the third straight day of August holding at โ‰ค130. The window has now rolled forward to 5 Julyโ€“3 August. Estimated split. Orange = New ยท Red = Open ยท Dark = On Hold; split read from chart proportions, treat as approximate.
๐ŸŽฏ Action Log โ€” Action plans & current concerns ยท July 2026
EOD ยท Monday, August 3, 2026
Reopen Rate
Reopen rate has been above 30% for the past 2 days (28โ€“29 July)
  • Shared the list of frontliners with high reopen rates with team leaders; awaiting their findings
  • Next steps will be shared once findings come back
Staffing
Escalation support team shifts adjusted for full opening-to-closing coverage
  • Ensures real-time support, timely ticket resolution, and ongoing monitoring across the whole operating day
Pilot / A-B Test
Agent grouping per channel โ€” A/B testing starts next week
  • Aims to build a deeper understanding of how to reduce resolution time and improve CSAT
  • Starting with a pilot group while ensuring daily KPIs (Solved, CSAT, SLAs) are still met
CSAT Initiative
Three-part plan to further ensure consistent, passing CSAT
  • KB utilisation: QA-to-agent calibration for real-time observation of agent workflow, aligning agents with product and policy updates; Escalations team will also run a daily quick meeting with all agents on shift covering scores, current events affecting tickets, and urgent updates
  • KB Glossary: to make using the knowledge base a lot easier for agents
  • Cascade categorisation: defines whether an update needs a huddle, a Slack update, or coaching โ€” rather than a blanket approach that risks information overload for frontliners
CX Initiative
Two CX team initiatives in motion
  • Zendesk Tasks: identifies each ticket to help agents prioritise their pending workload
  • Zendeskโ€“Slack Notifications: builds agent awareness of over-SLA tickets, aimed at improving Full Resolution time
Survey
CSAT survey spiel rollout across all channels
  • Aims to further increase our CSAT survey completion, so the passing CSAT score reflects broader, more representative feedback rather than just a handful of responses
Forecast
August forecast updated to 11,685 tickets
  • Will be updated depending on trend every Monday, then locked on 27 August
Workshop
Phase 2/3 of the Data-to-Operations workshop completed
Pilot / A-B Test
A/B testing for channel groups confirmed to start this month
  • CX team will share findings bi-weekly
Pilot / A-B Test
A/B testing started this week
  • CX team will be sharing findings bi-weekly
๐Ÿ“‹ Daily Operations Log โ€” Ground-level actions & events ยท August 2026
EOD ยท Monday, August 3, 2026 (showing this cycle's entries only โ€” prior entries archived)
KB Update
Updated measurement for the Zen Bed Base
Product Launch
Riva Sofa Bed and Sense HD Mattress now live for AU/NZ
  • Cascaded to the team
Engagement
TV launch showing Top Performers for SLA and over-breaks completed
  • Shown per agent and team-wise
Forecast
Forecasting for August completed
  • Ticket forecast: 10,966
โœ“ Zendesk Explore ยท Daily granularity ยท Available for Juneโ€“August 2026
Daily View โ€” Drill-Down by Month
Backlog, CSAT and tickets created at daily granularity
Daily Backlog by Status
Daily CSAT โ€” Score & Rated Tickets
Daily Reopen Rate
Daily Tickets Created
โœ“ Historical weekly data ยท January โ€“ July 31, 2026 (month closed) ยท All figures from Zendesk Explore
Weekly Historical Data โ€” Full 2026 Record
Chronological ยท All metrics preserved ยท WE20260705 appended (first full July week)
Weekly Detail โ€” All Months
Rows highlighted green = CSAT โ‰ฅ 95%. Rows highlighted red = CSAT < 88%. WE20260802 (27 Julyโ€“2 August) is the most recent isolated weekly pull on file โ€” 96.82% CSAT (157 rated), the strongest week on file โ€” sourced from the SOW/KPI Metric export. Week-ending reporting is fixed to Mondayโ€“Sunday, per the 13 July ops-log entry. This report covers confirmed backlog/ticket/CSAT daily data through EOD 3 August, plus WE20260802's weekly figures.
โœ“ Zendesk Explore ยท August 1โ€“3, 2026 MTD ยท CSAT/Response Rate under corrected survey-eligible formula (effective 16 July)
Customer Satisfaction โ€” August MTD
CSAT score, rating breakdown & survey funnel
CSAT Score
93.2%
Good รท (Good + Bad) ยท FY27 Target โ‰ฅ93%
Clearing FY27 target from day one
Good w/ Comment
16
36% of all 44 ratings, 1โ€“3 Aug
Rich feedback signal
Good w/o Comment
25
57% of all ratings
Bad w/ Comment
3
7% of all ratings
Review comments
Bad w/o Comment
0
0% of all ratings
โœ…
August opens clearing its CSAT target
August MTD sits at 93.2% from 44 ratings across 1โ€“3 August, already clearing the โ‰ฅ93% FY2027 soft target in the first few days of the month. This continues the corrected, survey-eligible-only formula introduced mid-July. The sample is still small (44 rated tickets), so expect this figure to move around more than usual until volume builds through the month โ€” 2 August's 75.0% daily read pulled the average down before 3 August's clean 100% helped steady it.
Rating breakdown โ€” 44 total ratings, 1โ€“3 August
93% good (41) ยท 7% bad (3), confirmed through 3 August (44 total ratings, corrected formula from 16 July). 16 good ratings carry comments so far this month. All 3 bad ratings carry comments โ€” small enough volume to review each one individually.
Survey response funnel
All tickets (period)~824
100%
Survey sent~387
47% โ€” surveys dispatched (lower than July's ~70%; early-month, worth watching)
Tickets rated44
12.6% (August MTD, corrected formula) โ€” clearing the โ‰ฅ12% FY2027 target
Context: Survey dispatch sits at ~47% for August MTD โ€” noticeably lower than July's ~70%, worth watching whether that's an early-month artifact or a genuine dip. Completion at 12.6% still clears the โ‰ฅ12% FY2027 target under the corrected, survey-eligible-only formula effective 16 July. Prior-cycle reads used the old, broader denominator and aren't directly comparable.
Satisfaction rated by channel August MTD
84%
Messaging
11%
Email โ†“ from July's 32%
5%
Voice
Messaging jumped back up to 84% of rated tickets in early August, with Email's share easing back to 11% from July's elevated 32% โ€” likely reverting toward the pre-July channel mix now that the month has reset, though worth confirming once more days land. Voice held steady at 5%.
Julyโ€“August weekly/MTD CSAT trend By completed week ยท Weighted by rated volume
WE20260705 opened July at 93.50%; WE20260712 eased to 92.91% (141 rated); WE20260719 rose to 94.25% (226 rated); WE20260726, the last completed week within July, climbed further to 96.62% (237 rated) โ€” the strongest week of July, all four using the SOW/KPI Metric pipeline's own (pre-16 July) formula. July closed at 94.8% on 891 ratings under the corrected, survey-eligible-only formula. August MTD (1โ€“3 Aug) opens at 93.2% on 44 ratings โ€” still very early days, so expect this to move as volume builds.
โœ“ QA Root Cause Analysis (RCA) audits ยท Manually reviewed by the QA team ยท Marchโ€“July 2026
DSAT Sentiment & Root Cause Analysis
Every audited DSAT ticket, categorised by the QA team's Primary DSAT Category
How tickets are categorised
๐Ÿง‘โ€๐Ÿ’ผ Agent-Driven
The dissatisfaction stemmed from how the agent handled the interaction โ€” tone, ownership, probing, or the accuracy of the information given.
โš™๏ธ CX/Systemic
The dissatisfaction stemmed from technology, automation, or system-level gaps โ€” bot handoffs, technical errors, or missing proactive updates โ€” rather than an individual agent's actions.
๐Ÿข Operational
The dissatisfaction stemmed from company policy, courier/logistics performance, or stock availability โ€” factors sitting outside the conversation itself.
Audited tickets
Ticket ID Month Primary DSAT Category Agent Customer Comment / Root Cause
Source: New DSAT RCA Form (QA audit responses), Marchโ€“August 2026. Every row has been individually reviewed by the QA team โ€” Noli Benavente, Rhea Sandra Galano and Stephen Oxales โ€” and categorised against the ticket's Primary DSAT Category. This tab will be refreshed as new RCA audit exports are provided. Latest refresh (4 August): 2 new August tickets added โ€” 1011259 (Apollo Capistrano, 2 Aug) and a second ticket logged as 1010458 (Julie Ranola, 2 Aug) โ€” bringing the total to 174 audited tickets on file. Data note: this second ticket reuses a number already on file under a different agent, channel and complaint (Omar Gutlay, Messaging, 30 Jul) โ€” both rows have been kept since they're clearly distinct cases, but the shared ticket number is a data-quality issue worth raising with the RCA form owner, as this is now the second time numbers have been reused rather than assigned uniquely.
โœ“ Zendesk Explore ยท August 1โ€“3, 2026 MTD
Response & Resolution Speed โ€” August MTD
Median times and ticket distribution by time bracket
First Reply (Median)
20 min
Half of tickets replied faster
Fast
First Resolution (Median)
0.7 hrs
~42 minutes median ยท up from July's 0.5 hrs
Watch
Full Resolution (Median)
1.3 hrs
~78 minutes median ยท up from July's 1.0 hrs
Watch โ€” small sample
Group Stations Avg
1.1
Reassignments per ticket
Low
Assignee Stations Avg
1.2
Reassignments per ticket
Slightly up from 1.1
First reply time โ€” ticket distribution
66% of tickets receive a first reply within 5 hours. 25% show "No replies", roughly in line with July's range โ€” validate whether these are bot-resolved, auto-closed, or chat/form channel contacts where reply tracking differs. Note: Zendesk Explore has changed its first-reply bracket boundaries this export (now 0โ€“5 hrs / No replies / 5โ€“12 hrs / 12โ€“24 hrs / Over 2 days), so this isn't a direct bucket-for-bucket comparison with July's brackets.
Full resolution time โ€” ticket distribution
60% of tickets are fully resolved within 5 hours, down slightly from July's 64%. 25% now take 1โ€“7 days, up from July's 21% โ€” worth watching whether this is genuine or an early-month sample-size effect. The 2% in the 7โ€“30 day bracket should be individually reviewed by team leads.
Monthly first reply trend (median minutes) Jan 2026 โ€“ August 2026 MTD
June closed at a 30-minute median across its four completed weeks. July closed at a 20-minute median (its lowest of the year), and August has opened at the same 20-minute pace through its first 3 days.
โœ“ Zendesk Explore ยท Daily snapshot ยท 5 July โ€“ 3 August, 2026
Daily Backlog โ€” EOD August 3, 2026
New ยท Open ยท On Hold, confirmed at end of each day (status split approximated from chart)
EOD Backlog (Aug 3)
128
New ~25 ยท Open ~68 ยท On-Hold ~35
โ‰ค130 on all 3 days of August so far
30-Day Peak
198
5 July โ€” 4 July's 206 has rolled out of window
โ†“ 35% since peak
30-Day Low
97
31 July โ€” lowest point on file
Trough
30-Day Avg (to Aug 3)
137
Avg daily backlog, trailing 30 days
Stable range
โœ…
August has opened well โ€” backlog held at โ‰ค130 through the first 3 days
Backlog read 111, 120, then 128 across 1โ€“3 August โ€” a controlled start, especially since 3 August was also the month's busiest day so far (420 tickets created) without the backlog blowing out. The 30-day trailing peak has eased to 198 (5 July), with 4 July's 206 now fully out of the window. New (orange) โ€” tickets just created, not yet picked up. Open (red) โ€” actively being worked. On Hold (dark) โ€” waiting on a third party (e.g. supplier, courier, warehouse). Zendesk Explore prints only the daily total as a number on each bar, so per-status figures here are read from the stacked chart proportions rather than an exact export โ€” treat them as close approximations.
Daily backlog by status โ€” 5 July to 3 August, 2026 Stacked daily count ยท 30 days confirmed
Peak 5 July (198, New ~35 ยท Open ~95 ยท On-Hold ~68) โ€” 4 July's 206 has now rolled out of the 30-day window entirely. 3 August confirmed EOD: 128 (New ~25 ยท Open ~68 ยท On-Hold ~35) โ€” the third straight day of August at โ‰ค130. Orange = New ยท Red = Open ยท Dark blue = On Hold. Daily EOD backlog has averaged ~137 over the trailing 30 days, comfortably under the internal 150 goal.
Weekly Sunday EOD backlog โ€” Juneโ€“JulyNew / Open / On-Hold, eight completed weeks
Sunday EOD backlog: WE0607: 219 โ†’ WE0614: 225 โ†’ WE0621: 211 โ†’ WE0628: 248 โ†’ WE0705: 263 (New 33 ยท Open 77 ยท On-Hold 87, plus 66 Pending) โ†’ WE0712: 160 (New 4 ยท Open 60 ยท On-Hold 52, plus 44 Pending) โ†’ WE0719: 228 (New 27 ยท Open 64 ยท On-Hold 72, plus 65 Pending) โ†’ WE0726: 212 (New 30 ยท Open 79 ยท On-Hold 47, plus 56 Pending) โ†’ WE0802: 166 (New 23 ยท Open 75 ยท On-Hold 21, plus 47 Pending). These weekly figures come from a separate SOW/KPI export and aren't affected by daily-chart approximations. WE0802 continued the downward trend, easing further from 212 to 166 โ€” consistent with the EOM daily view showing backlog closing July at 97, its lowest reading of the year.
โœ“ Source: FY2027 PH Leaders KPI OPS ยท Tracking begins July 2026 ยท CSAT/Response Rate under corrected survey-eligible formula (effective 16 July)
FY2027 KPI Targets
CS team scorecard for FY2027 (July 2026 โ€“ June 2027)
Customer Satisfaction
โ‰ฅ93%
Hard target: 95%
Aug MTD: 93.2% โ€” Clearing
Survey Response Rate
โ‰ฅ12%
Hard target: 15%
Aug MTD: 12.6% โ€” Clearing
Reopen Rate
โ‰ค30%
Hard target: โ‰ค20% by EoFY2027
WE0726: 28.50% โ€” Clearing
Solve Rate
โ‰ฅ98%
Solved-&-created-this-month รท Created ยท 668 รท 824
81.1% โ€” Below target, expected early-month
First Reply SLA (NRT)
90โ€“95%
Msg โ‰ฅ95% ยท Email โ‰ฅ90% ยท Phone โ‰ฅ90%
Not yet trackable
Full Resolution SLA
80โ€“92%
Msg โ‰ฅ88% ยท Email โ‰ฅ80% ยท Phone โ‰ฅ92%
Not yet trackable
Current Standing vs FY2027 Targets As of EOD 3 August 2026 (backlog/tickets/CSAT, corrected formula from 16 July); Reopen Rate below reflects the last completed week within July, WE20260726
KPI FY2027 Target Current (August MTD) Status Notes
Customer Satisfaction โ‰ฅ93% (hard 95%) 93.2% Clearing Opened the month clearing the soft target under the corrected survey-eligible formula (44 rated) โ€” a small early sample, so expect this to move around more until volume builds. July closed at 94.8% (891 rated), 2.7 points above June's 92.1% EOM close.
Survey Response Rate โ‰ฅ12% (hard 15%) 12.6% (Aug MTD) Clearing Clearing the soft target from day one (~47% dispatch, 12.6% completion) โ€” though dispatch is running lower than July's ~70%, worth watching. WE20260726 ran at 16.69% under the SOW/KPI pipeline's own formula โ€” the first week of July to clear the โ‰ฅ15% hard target.
Reopen Rate โ‰ค30% (hard โ‰ค20% by EoFY2027) 28.50% (WE20260726) Clearing July's last completed week held the โ‰ค30% target โ€” 28.50% (WE20260726), essentially flat versus WE20260719's 28.48%. Daily reopen rate closed July at 27.2% (31 July) and has opened August trending upward (10.7% โ†’ 13.5% โ†’ 16.8%) โ€” still well under target, but worth tracking as volume builds through the month.
Solve Rate โ‰ฅ98% monthly 81.1% (Aug MTD) Below target โ€” expected Solve Rate = (tickets solved that were also created within the month) รท (tickets created within the month) = 668 รท 824 = 81.1%. This reads low early in any month by design โ€” many tickets created in the last few days haven't had time to be solved yet โ€” and should climb through August. July closed at 99.4% (11,679 รท 11,746), the strongest read of the month, for reference. This is narrower than the Zendesk Explore "Solved tickets" widget total shown above (837 for August MTD), which counts every agent solve regardless of when the ticket was created.
First Reply SLA (NRT) 90โ€“95% by channel โ€” Not tracked We track first-reply median time, not % within SLA by channel (Msg/Email/Phone) โ€” needs a channel-split SLA-attainment export.
Full Resolution SLA 80โ€“92% by channel โ€” Not tracked Same gap as above โ€” need channel-split SLA-attainment %, not just median resolution time.
3 of 6 FY2027 KPIs are clearing their targets so far in August (CSAT, Survey Response Rate, Reopen Rate) โ€” all measured from our current Zendesk Explore exports. Solve Rate (81.1% Aug MTD) is reading below the โ‰ฅ98% target, but this is expected this early in the month, since many just-created tickets haven't had time to be solved yet; July itself closed at 99.4%, the strongest read of the year, for context. The remaining 2 (First Reply SLA, Full Resolution SLA) still need additional channel-split exports before they can be scored here.
FY2027 KPI Scorecard โ€” CS Team (6 KPIs)
KPI Category Strategic Priority Leadership KPI & Description FY2027 Target Hard Target
Customer Satisfaction Establish Ecosa as a Sleep Authority Drive satisfaction by reviewing dissatisfaction themes, leading root-cause analysis, and ensuring action plans are created for recurring customer pain points. CSAT โ‰ฅ93% 95%
Customer Feedback Reliability Building a Sleep Data Ecosystem Improve the reliability of customer feedback reporting by ensuring satisfaction survey volume and response rate are monitored and corrected when below threshold. โ‰ฅ12% survey response rate by EoFY2027 15%
Resolution Quality Sustainable Growth & Resilience Reduce repeat contacts and improve first-contact resolution by leading QA calibration, coaching discipline, and root-cause reviews on reopened tickets. โ‰ค30% within 6 months of tracking โ‰ค20% by EoFY2027
Queue Health & Capacity Management Sustainable Growth & Resilience Maintain healthy queue performance by monitoring ticket volume, solve rate, backlog risk, staffing coverage, and surge triggers. Solve rate โ‰ฅ98% monthly Capacity review after 2 consecutive months below
First Reply SLA Management Sustainable Growth & Resilience Ensure timely first response across messaging, email, and phone by leading staffing discipline, queue prioritisation, and escalation management. Messaging โ‰ฅ95% ยท Email โ‰ฅ90% ยท Phone ASA โ‰ฅ90% โ€”
Full Resolution SLA Management Sustainable Growth & Resilience Ensure customer issues are resolved within agreed timelines while maintaining quality, proper escalation, and correct use of pending status for third-party dependencies. Messaging โ‰ฅ88% ยท Email โ‰ฅ80% ยท Phone โ‰ฅ92% โ€”
Targets apply from July 2026 onward per FY2027 PH Leaders KPI OPS. No June 2026 performance data is scored against this framework.
Ecosa Customer Service ยท EOD Report ยท August 3, 2026 (Issued August 4)
Source: Zendesk Explore ยท Auto-generated ยท Historical data preserved from January 2026
Next update: EOD Tuesday, August 4, 2026 (issued Wednesday August 5)